Elena Kowalski

Growth Leadership Advisor

Elena has coached 50+ growth teams at companies like Airbnb, Uber, and DoorDash. A former McKinsey partner turned growth advisor, she bridges the gap between executive strategy and hands-on experimentation.

growth strategyteam buildingexecutive alignmentexperimentation culture

Courses

38,284

Students

★ 4.5

Avg Rating

Courses by Elena Kowalski

growth beginner

Conversion Rate Optimization

Systematic approaches to improving conversion at every stage of the user journey, backed by data and experimentation.

Elena Kowalski 23 min

★ 4.5 · 11,181

growth advanced

Growth for Enterprise Products

PLG meets the enterprise. Navigate the unique challenges of bottom-up adoption in organizations with complex buying processes.

Elena Kowalski 21 min

★ 4.6 · 1,529

culture intermediate

Ethics of Experimentation

Run experiments responsibly. Navigate consent, dark patterns, and the ethical boundaries of behavioral manipulation.

Elena Kowalski 19 min

★ 4.6 · 14,160

culture beginner

Experimentation for Startups

You don't need 1M users to experiment. Practical experimentation techniques for early-stage products with limited traffic.

Elena Kowalski 18 min

★ 4.2 · 11,414