Marcus Rivera

VP of Product-Led Growth

Marcus scaled three B2B SaaS companies from $1M to $100M+ ARR using product-led growth strategies. Previously at Slack and Notion, he specializes in self-serve conversion funnels and viral loops.

product-led growthconversion optimizationviral loopsself-serve funnels

Courses

30,068

Students

★ 4.5

Avg Rating

Courses by Marcus Rivera

growth intermediate

Product-Led Growth Playbook

The definitive guide to building self-serve products that sell themselves. From free trials to enterprise upsell.

Marcus Rivera 28 min

★ 4.5 · 894

growth beginner

Onboarding Optimization

First impressions make or break products. Learn to design, measure, and continuously improve user onboarding flows.

Marcus Rivera 30 min

★ 4.7 · 10,477

growth intermediate

Growth Loops & Flywheels

Stop thinking in funnels. Learn to design self-reinforcing growth loops that compound over time.

Marcus Rivera 25 min

★ 4.6 · 9,954

growth intermediate

Acquisition Channel Strategy

Build a diversified acquisition engine. Evaluate channels, run experiments across them, and scale what works.

Marcus Rivera 22 min

★ 4.3 · 8,743