Ship Better Products with Experiments
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Five focused learning paths designed by practitioners who've built experimentation cultures at world-class companies.
Learn from the best
8 industry practitioners who've built experimentation cultures at Google, Meta, Spotify, Microsoft, and more.
Sarah led experimentation platforms at Google and Meta for 12 years, scaling from 50 to 10,000+ concurrent experiments. She holds a PhD in Statistics from Stanford and literally wrote the book on online controlled experiments at scale.
Marcus scaled three B2B SaaS companies from $1M to $100M+ ARR using product-led growth strategies. Previously at Slack and Notion, he specializes in self-serve conversion funnels and viral loops.
Priya built the data science org at Spotify from the ground up, developing the ML systems that power personalization for 500M+ users. Her work on contextual bandits for recommendation systems has been cited over 2,000 times.
James is the product lead for Microsoft's internal experimentation platform, which runs over 30,000 experiments per year across Office, Azure, and Bing. He evangelizes experimentation as a core product development practice.
Elena has coached 50+ growth teams at companies like Airbnb, Uber, and DoorDash. A former McKinsey partner turned growth advisor, she bridges the gap between executive strategy and hands-on experimentation.
David doubled Day-30 retention at Duolingo through gamification and habit-forming design. He combines behavioral psychology with data-driven experimentation to create products people can't stop using.
Amara designed the North Star metric frameworks at Netflix and Stripe. She holds a PhD in Economics from MIT and specializes in defining metrics that actually drive business outcomes, not vanity dashboards.
Tom transformed Booking.com into the world's most prolific experimentation organization, running 25,000+ tests per year. He now consults on building experimentation cultures at Fortune 500 companies.
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